We aim to reduce our environmental impact by taking responsibility for the whole value chain: from grower to consumer.
The packaging constitutes a small part of our total greenhouse gas emissions but it is a part of the chain we can directly influence. We have therefore chosen a packaging material containing bioplastic derived from Finnish tall oil, a by-product from the forestry industry. By using bioplastic made from renewable resources we cut our carbon emissions by 50% compared with conventional plastic based on fossil-fuels, a non-renewable resource.
Our packaging material is third-party certified by ISCC and it is produced according to the mass balance approach. This means that manufacturer replaces a certain percentage of conventional plastic by bioplastic in their total output. Our packaging contains the equivalent of 70% bioplastic. However, the mass balance approach means that some of our packaging may contain more bioplastic and some may contain little or no bioplastic.
- “The mass balance approach is a step in the transition to packaging free from fossil-fuels, enabling packaging suppliers to gradually meet the growing demand from businesses,” says Erica Bertilsson, Director of Sustainability at Arvid Nordquist.