Privacy policy

We respect the integrity of our customers and site visitors. This policy shall clearly and transparently describe how we safely collect, use, display, transmit and store personal data. We carry out all processing of personal data in accordance with EU's applicable privacy law, GDPR.

Data controller

Arvid Nordquist HAB, org no 556007-7868, Ekensbergsvägen 117, Box 1285, 171 25 Solna, Sweden ("AN", "we", "us") is the data controller for the processing of personal data on this and other websites operated by AN.

Contact details

You can contact us at or via a handwritten letter sent to Arvid Nordquist, Ekensbergsvägen 117, Box 1285, 171 25 Solna, Sweden.


What personal data is

Personal data is all kinds of information, individually or in combination with other information that can be linked to an identifiable person. Typical personal data is personal identification number, name, address, e-mail address and telephone number. Images and sound recordings of individuals processed by a computer may be personal data even if no names are mentioned. Encrypted data and various types of electronic identities, such as IP numbers and cookies, are considered as personal data if they can be linked to identifiable persons.

The purpose of collecting personal data and the data we collect

Visits to Website & Apps

To enable your use of our website as intended and for us to evaluate and improve these services, we use cookies and analytic tools. A cookie is a small data file with text stored in your browser, and each type of cookie has a specific task. Some cookies are used to gather statistics about the number of visitors to the sites while others are used to retrieve information about which operating system and which browser the visitor was using. This information enables us to develop and optimize our websites and apps.

Customer service and consumer contact

We collect personal data from you when you contact us, for example via consumer contact, by email, phone or other means. Firstly, we collect the personal data needed to answer your question or handle your case. It is data as name, e-mail address or phone number. When you contact us personally, we also collect other personal data you choose to provide. For example, data regarding allergies, health status or other data about you that is relevant to your case.


When you subscribe to AN's newsletter, we will collect your name and e-mail address to send you the newsletter. We may also request additional information such as place of residence and occupation, to able to send relevant information related to city or occupation.


When you purchase products in our webshop we collect personal data from you to fulfil your order. The data is name, address, contact and payment details.


When we organize a competition, we collect personal data to identify participants, communicate with the participants, to ensure the age of the participants, and to select the winner and deliver prizes.

Trade fairs & events

At trade fairs and events, we may collect personal data with the purpose to inform about our products and services. We also collect personal data to communicate about the fair or event as such, both prior to, during and after it has taken place. This may include booking confirmations, answers to questions and evaluations. Categories of processed personal data is name, occupation, company name, mailing address, e-mail address and any request for special diets.

Social Media

We use social networks in our marketing activities. Suppliers of these networks collect and process personal data from you as users of the platform, for the purpose to customize the overall service according to your requirements and behaviours. We do not collect personal data from users who visit our social media accounts without requesting consent for each specific case, such as at a competition or if we need additional information in other similar consumer cases. Are you interested in reading more about the social network's personal data privacy policies? Here are links to the most common network’s privacy policies:






AN's lawful basis for processing your personal data

AN is processing your personal data at a lawful basis. It may occur that the same personal data is processed both to fulfil contractual obligations, specifically by consent or to comply to other legal obligations. This means that even if you revoke your consent and the data processing based on the consent ceases, the personal data may still be stored for other purposes. Basically, we process your information to fulfil an agreement in which you are a counterparty.

Contract partners and IT service suppliers

We use several different IT services and IT systems in our operations. In some of these, personal data is stored and processed. We are careful about your integrity and the security of the processing of your information. Some systems are installed locally on our premises and only our staff have access to the data. In the latter situations, no transfer will be made to third parties. However, some systems are cloud solutions or installed at the IT service supplier’s premises which means that we transfer personal data to them. In these situations, the supplier is the data processor and process the personal data on our behalf and act on our instructions. Certain customer events will take place outside the EU/EEA. This means that personal data may be transferred to partners in these countries for the purpose to fulfil the customer event. In these events both parties occasionally are data controllers, ie both parties are responsible for processing the personal data in accordance with the prevailing legislation.

Internal IT systems

Internally we process personal data in our customer database, in our CRM systems, in the systems managing our online shopping, warehouse and product delivery, and in our customer service system. These systems are used to deliver the products you have ordered from us and enable us to handle your questions and inquiries in conjunction with fulfilling these services. All collected personal data may be processed in these systems.

Administration of your purchases in the webshop

To fulfil the delivery of the products you have ordered, we use your personal data to register you as a new customer and to process your order according to the following steps: order confirmation, payment, stock and delivery. The order administration also includes the use of your personal data for accounting, settlement and audit and handling of your payment.

Delivery and payment of products

We use external suppliers to fulfil your order of our products. Personal data is forwarded to distribution companies for delivery of your order and to payment service providers for handling your payment.

Marketing and personalization

Customer information can be used for marketing purposes and AN may contact you by mail, email and SMS.

If you have signed up for one of our newsletters, we use your personal data to send the newsletter to you and to personalize the content of the newsletter. The information used is based on your e-mail address and information about your purchase history. By using these data, we can provide you with the offers we think you have the greatest interest and benefit from.

In some cases, we share information with our partners to help us customize our offers and promotion for you. We enter into agreements with our partners to ensure that they provide sufficient guarantees that the requirements of the GDPR will be met.

If you participate in any of our competitions, we use your personal data to communicate with you to announce winners and deliver prizes.

For analysis of user patterns and personalization, we use cookies. You can read more in our cookie policy.

Web analysts

We use external vendors for personalization and analysis of user behaviour on our websites and for user feedback. These companies are data processors and process personal data on our behalf and according to our instructions. The information is primarily collected through cookies and managed at anonymous and aggregated levels.

Development of services

The collected customers information is used to develop and improve our products and services. This refers to our digital services, where we analyse user behaviour to develop how we present information and offers as well as the design of functionality on our websites. Furthermore, the information is used to develop our products according to customer requirements and behaviours and, for example, addressing deficiencies or increasing security.

To do the analysis we primarily use anonymous or anonymized data at an aggregated level.

Customer service and consumer contact

We use your personal data to provide service if you contact us with questions, comments or, for example, complaints. We use your contact information, such as email address and phone number to contact you regarding your questions and concerns. We may also use other collected personal data to handle your question or case, depending on what is relevant in the individual case.

Legal requirements

We will also process your personal data to fulfil obligations under laws and regulations, such as security and reporting to authorities.

Retention of data

AN follows good practice in Swedish trade. We retain your personal data as long as it is required for the purpose of the processing. In the customer database, personal data is stored for 3 years after you have ceased to be a customer.

If you make a complaint of a product, we will retain your information as long as the case is in progress or maximum 6 months after the case is completed.

If you subscribe to our newsletter, your contact information will be retained as long as you choose to continue receiving the newsletter.

When participating in competitions, we will delete your personal data after we have selected and announced a winner.

The same personal data can be stored in several different locations for different purposes. This mean that data that has been deleted from a system because it is no longer relevant to process, may be stored in another system based on consent or another lawful basis where personal data is still required.

AN's technical and organizational measures for secure processing of your personal data

We take ongoing measures to comply with the principles of “data protection by design” and “data protection by default”. We continuously evaluate the risks of personal data processing and take the necessary security measures to reduce risks.

We continuously train our staff in data protection issues. Do you have any direct questions about how we work with the EU's current privacy policy, GDPR - please contact


Necessary processing of personal data and processing based consent

Personal data processing that is necessary for us to fulfil an agreement with you or to fulfil a legal obligation is permitted without consent. However, to collect and process your personal data for any other purpose, you must agree to the processing. You agree to the processing of your personal data when you use our services at

Revocation of consent

You may at any time choose to withdraw your consent by contacting us at If you revoke your consent, we will delete the personal data and discontinue the data processing covered by the consent.

The same personal data may be processed both with a consent and on the basis, that the processing is necessary or under another lawful basis. This means that even if you revoke your consent and the processing based on the consent ceases, the personal data may remain with us for other purposes.

The right to access your personal data

If you want to make a request to access the personal data we have registered about you, you can apply for this in writing at the above address. The register extract is available on request and is free of charge once a year.

How can I apply for a registry extract?

You write and request a registry extract from AN. NOTE! You must submit your request in writing as it will contain your signature, so you cannot just send a message by email. Mark the letter "Request for personal data extract".

Here's how to write:

Personal data registry extract – to the data protection manager (personuppgiftsansvarig) at Arvid Nordquist HAB

I hereby apply for information under Article 15 of GDPR.

City, date and signature

Printed name

Personal identification number

Adress (Street, Postal code, City, Country)


The right to control your personal data

You are entitled to request that the information about you be deleted, supplemented or rectified. You also have the right to request that the processing of your personal data be restricted for certain purposes and, for example, not used for direct mailing or profiling.


On and our other sites, we use cookies to enhance your experience, to gather information for our marketing activities and to develop the websites. The information is stored anonymously. In addition to our privacy policy, this processing also applies to our cookie policy.


Anyone who considers that a company violates GDPR, may contact The Swedish Data Protection Authority (Datainspektionen). Find out more on their website