Chateau Musar

a tradition of sustainable wine production in Lebanon

Lebanon has a long tradition of winemaking, dating back 6,000 years to the Phoenicians, who cultivated vines in the northern parts of the country. The wine was widely known and appreciated in the Mediterranean and is even mentioned in the Bible.

The Hochar family moved from France to Lebanon in the 12th century and, inspired by the country’s long winemaking tradition, Gaston Hochar founded the Chateau Musar winery in 1930. When Gaston’s son Serge Hochar took over the reins, he achieved huge international success and in 1984, in the middle of the civil war, Serge was named “Decanter Man of the Year”. Drawing on their long experience of the unrest that has historically characterised the country, they continue to work tirelessly, sometimes with only half their workforce, to harvest and deliver their wine, despite all the challenges they have faced from 1975 until today. Their history demonstrates an impressive ability to deliver, even in the most turbulent times. The grapes are grown at an altitude of 1,000 metres in the Bekaa Valley, a high plateau sandwiched between Mount Lebanon and the Anti-Lebanon mountains. It is the optimum environment for growing vines, especially organic ones, with large temperature fluctuations between day and night and sufficient rainfall.

SCJ_200px.png

Sustainability work

The wines produced by the Hochar family are “natural wines” and the family’s philosophy is based on letting nature take the lead, which means that they interfere as little as possible in the natural processes during winemaking. Chateau Musar is committed to achieving the UN Sustainable Development Goals, with a particular focus on Goal 12: Responsible consumption and production. Chateau Musar’s sustainability strategy is based on four focus areas: organic vineyards, biodiversity, optimised energy use and reduced waste.

Work in these areas includes:

  • Organic vineyards: No use of chemical pesticides or mineral fertilisers, a practice that has been followed since the 1960s.
  • Biodiversity: Use of methods that are gentle on surrounding ecosystems, including forest, soil and wildlife.
  • Reducing carbon footprint: Methods for reducing their carbon footprint include manual weeding and harvesting, using lightweight bottles and producing domestic hot water from solar panels.
  • Sustainable use of natural resources: No artificial irrigation, except for irrigation of newly planted vines, and minimal water use through high-pressure washing.
  • Reduction of waste material and chemical by-products: Organic waste is recycled and packing materials are reused wherever possible.
  • Heritage preservation: Replanting of grape varieties that have died out in the area.

In 2006, Chateau Musar became the first winery in Lebanon to receive organic certification for the vineyards, with certification through IMC (Istituto Mediterraneo di Certificazione), CCPB today, an international body specialising in organic products. In practice, Chateau Musar engaged in organic production long before that and its philosophy and sustainability work are applied to the entire Chateau Musar wine portfolio.

Despite ambitious sustainability goals, Chateau Musar faces major challenges. Lack of infrastructure makes it difficult to reduce greenhouse gas emissions from energy use, especially when electricity is only available for a few hours a day. For this reason, the winery needs to use diesel generators to meet its energy needs.

Social sustainability

Chateau Musar attaches great importance to social sustainability. The winery complies with Amfori BSCI’s Code of Conduct, which includes the right to collective bargaining, the right to organise, zero tolerance of discrimination and a safe working environment. They also offer financial support to employees and their families, comprehensive medical care, theoretical and practical training, and pensions.

Through their strong commitment to the environment and social responsibility, Chateau Musar continues to be a role model in the wine industry, demonstrating how tradition and innovation can be combined to create wines of distinction.