Swan labeled laundry and stain removal agents reduce emissions of hazardous substances. Swan's requirements promote the use of substances that are degradable in nature. Requirements are made for efficient products and that the packaging is less environmentally harmful.
The Swan is the official Nordic Ecolabel and operates on behalf of the government, without industry and profit. It is a voluntary, positive mark of goods and services. It is meant to help consumers to lead an environmentally friendly lifestyle.