Ariel

Ariel

Clean laundry since 1967

Leading in innovations

Removes stains within the first wash!

Ariel

Ariel’s detergent offers a superior cleaning of clothes in both cold and warm water, an advantage for both you and the environment. The washing result and your experiences are very important for us whilst at the same time we care for the environment. Therefore the products from Ariel has always been developed with a clear engagement in sustainability and 2008 Ariel was the first brand to gain the Swan label on Liquid detergent in Sweden.


1963
– The first automated washing machine was launched


1967
– Ariel had world premier


1980
– Ariel was launched in Sweden


1985
– Ariel launched the world’s first liquid detergent


2001
– Ariel launched Liquid tabs

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