Wine, beer and spirits is an important part of our business since 1884, and today are we one of the biggest Nordic players in the field. We are particularly successful in long-term brand management, developing our listed wines in higher volumes and to greater value over the years, but we also have an impressive track record in achieving new listings.
DEVELOPING SALES
- Knowledge of the market and defining the target group
- Benchmarking and style development-content and packaging
- PR priority
- Investment in marketing
ACHIEVING NEW LISTINGS
- Building permanent listings through the ordering assortment
- Pre-working monopoly tenders
- Flexibility – we listen to the costumer
ON-TRADE
- Complete on-trade organization
- We are only one of six suppliers with access to the NORES purchasing organization that wmbraces 400+ top restaurants and hotels
- We cover all channels to the customer – agreements with all major wholesalers but also with the capacity for direct delivery
